Director: Jon Swindall
MOHAWK MAKES IT WORK is Corporate video that Swindy Films produced for our client Leap Communications based in Atlanta, Georgia. The media was used for the internet, sales meeting video, as an iPad video sales tool, and print marketing materials. The cameras used were the RED EPIC where the 5K and high dynamic range function of the camera created extremely clean, smooth and brilliant images.
The post production animation was completed by Awesome Inc and they were a pleasure to work considering all the digital painting, rotoscoping, and track for so much of the spot.
This ad was created to strategically appeal to the customer in the Architect and Design community. We paid attention to the art direction, styling, design, location wardrobe and wanted to give it a fashion forward photography look.